Privacy Policy
Your privacy is important to us and this privacy statement explains how we (collectively “we”) collect, use, share and process your information.
Collection and use of personal data
Personal data is information that can be used to identify you directly or indirectly. Personal data also includes anonymised data linked to information that can be used to identify you directly or indirectly. Personal data does not include data that has been irreversibly anonymised or aggregated so that we can no longer identify you (whether in combination with other information or otherwise).
Promoting safety and security
We comply with the principles of legality, legitimacy and transparency, use and process a minimum amount of data for a limited range of purposes and take technical and administrative measures to protect the security of the data. We use personal data to help authenticate accounts and user activity, as well as to promote safety and security, for example by monitoring for fraud and investigating suspected or potential illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping to ensure the security of our products and services.
Below is a description of the types of personal data we may collect and how we use it:
What personal data we collect
i. Data you provide:
We collect personal data that you provide when you use our products and services or otherwise interact with us, such as when you create an account, contact us, participate in an online survey, use our online help or online chat tools. If you make a purchase, we collect personal data related to that purchase. This data includes your payment data, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping and contact information.
ii. Data relating to the use of our services and products:
When you visit our Website, we may collect information about the type of device you are using, the unique identifier of your device, the IP address of your device, your operating system, the type of Internet browser you are using, Usage Information, Diagnostic Information, and Location Information from or about the computer, mobile phone, or other device on which you have installed or from which you are accessing our products or services. Where available, our Services may use GPS, your IP address and other technologies to determine the approximate location of the device so that we can improve our products and services.
How We Use Your Personal Information
In general, we use Personal Information to provide, improve and develop our products and services, to communicate with you, to provide you with targeted advertising and services, and to protect us and our customers.
i. To provide, improve and develop our products and services:
We use personal data to help us provide, improve and develop our products, services and adverts. This includes the use of personal data for purposes such as data analysis, research and auditing. Such processing is based on our legitimate interest in providing you with products and services and business continuity. If you participate in competitions or other promotions, we may use the personal data you provide to administer these programmes. Some of these programmes have additional rules which may contain more data about how we use personal data, so we encourage you to read these rules carefully before participating.
ii. Communication with you:
With your prior express consent, we may use personal data to send you marketing information relating to our own products and services, to communicate with you about your account or transactions, and to inform you of our policies and terms. If you no longer wish to receive email messages for marketing purposes, please contact us to opt out. When you contact us, we may also use your data to process and respond to your requests. With your prior express consent, we may share your personal data with third party partners who may send you marketing information relating to their products and services. With your prior express consent, we may use personal data to personalise your experience of using our products and services and third party websites and applications and to determine the effectiveness of our promotional campaigns.
Note: For any of the above uses of data that require your prior express consent, please note that you can withdraw your consent by contacting us.
Definition of Cookie
Cookies are small pieces of text used to store information on a Web browser.Cookies are widely used to store and receive identifiers and other information on computers, phones and other devices. We also use other technologies for similar purposes, including the data we store on your Web browser or device, the identifiers associated with your device, and other software. We refer to all of these technologies as cookies in this Cookie Statement.
Use of Cookies
We use cookies to provide, protect and improve our products and services, for example by personalising content, serving and measuring advertisements, understanding user behaviour and providing a safer experience. Please note that the specific cookies we may use vary depending on the specific websites and services you use.
Disclosure of Personal Information
We provide certain personal information to strategic partners who work with us to provide products and services or help us market to our customers. We will only share personal information with these companies to provide or improve our products, services and advertising; we will not share personal information with third parties for their own marketing purposes without your express prior consent.
Data disclosure or storage, transmission and processing
i. Compliance with legal obligations:
Due to mandatory laws in the EEA or in the country/region in which the user resides, certain legal acts exist or have occurred that require the fulfilment of certain legal obligations. Processing of Personal Data of EEA Residents – As described below, if you reside within the European Economic Area (EEA), our processing of your personal data will be lawful: whenever we need your consent to process your personal data, such processing will be reasonably justified under Article 6(1) of the General Data Protection Regulation (EU) (GDPR).
ii. For the reasonable implementation or application of these Terms:
We may share personal data with all of our affiliates. In the event of a merger, reorganisation, acquisition, joint venture, transfer, spin-off, transfer or sale or disposal of all or part of our business, including in connection with any insolvency or similar proceedings, we may transfer any and all Personal Data to the relevant third party. We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.
iii. Legal Compliance and Security or to Protect Other Rights
It may be necessary for us to disclose Personal Data as required by law, legal process, litigation and/or requests from public and governmental authorities within or outside your country of residence. We may also disclose Personal Data if we determine that disclosure is necessary or appropriate for purposes of national security, law enforcement or other issues of public importance.
Children
Our products and services are aimed at adults. Therefore, we do not knowingly collect, use or disclose data from children under the age of 16. If we learn that we have collected personal data from a child under the age of 16 or the equivalent minimum age according to the jurisdiction, we will take steps to delete that data as soon as possible. If you become aware that a child under the age of 16 has provided us with personal data, please contact us immediately.
Your rights
We take reasonable steps to ensure that your personal data is accurate, complete and up to date. You have the right to access, correct or delete the personal data we collect. You also have the right to restrict or object to further processing of your personal data at any time. You have the right to receive your personal data in a structured and standardised format. You can lodge a complaint about the processing of personal data with the competent data protection authority. In order to protect the privacy and security of your personal data, we may request data from you in order for us to confirm your identity and the right to access such data, as well as to search for and provide you with the personal data we maintain. In some cases, applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data we maintain. You may exercise your rights by contacting us. We will respond to your request within a reasonable time, at least 30 days.
Third Party Websites and Services
When a customer operates a link to a third-party website with which we have a relationship, due to the privacy policy of the third party, we do not assume any obligation or responsibility under such policy. Our websites, products and services may contain links to third party websites, products and services or your ability to access third party websites, products and services. We are not responsible for the privacy practices employed by these third parties or for the information or content contained in their products and services. This Privacy Statement applies only to data we collect through our products and services. We encourage you to read the privacy policy of any third party before continuing to use their website, products or services.
Data Security, Integrity and Retention
We use reasonable technical, administrative and physical security measures to protect and help prevent unauthorised access to your data and to make proper use of the data we collect. We will retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.
Changes to this Privacy Statement
We may change this Privacy Statement periodically to keep up with new technologies, industry practices, regulatory requirements, and for other reasons. Your continued use of our products and services after the effective date of this Privacy Statement constitutes your acceptance of the revised Privacy Statement. If you do not agree to the revised Contact Us Privacy Statement, please do not use our products or services and contact us to close any accounts you may have created.
Contact Us
If you have any questions about this Privacy Statement or its implementation, you may contact us at
- Phone: +852 62112203
- Email: service@backoldstreets.com